It’s a new brand world. You’re branded, branded, branded. We are CEOs of our own companies: Me Inc. To be in business today, our most important job is to be head marketer for the brand called you.
Tom Peters, 1997
Branding Yourself is what this course is all about.
If you haven’t done anything about this before, you need to do this now. It will be a life-changing moment. There’s no alternative if you wish to succeed in business, either your own business or your employer’s business.
This idea of branding is no longer confined to company brands. Spurred on by the forward-looking ideas from Tom Peters and others, many people have now come to the realisation that they need to set themselves up as a brand. There are various reasons for this. We’ll give the ‘reasons why’ during the course.
Career Development
Building Brand YOU is an essential part of the modern business world. Once you’ve built brand you the possibilities and salary opportunities are limitless.
Course Review
Brand YOU is a forward looking, positive, life changing and a game changing course for anyone who wants to succeed in business. Infact, it’s the only course of it’s kind in the marketplace. Well done Enjoy Online Courses.
Course Outline
Introduction
Welcome to Enjoy Online Courses and our course on BRAND YOU.
Critical learning factors underpinning this high quality accredited course
Cognitive Processes
Metacognitive Processes
Mindfulness
Module 1: Branding Yourself: Key Reflections
Module Objective
A 5-minute snapshot for understanding a Personal Brand
What Personal Branding is
Personal Branding: it’s for everyone
Why is there a desperate need for you to Brand Yourself into Brand YOU?
Common and dangerous traps and errors when building your Personal Brand
Module 2: Building your Personal Brand: Steps 1-5
Module Objective
Resilience
Self-awareness
Be mindful
Step 1: Identify your values
Step 2: Identify your strengths and weaknesses, and the opportunities and threats relating to your Personal Brand
Step 3: Identify your talents
Step 4: Identify your passions
Key reflections re passions
Step 5: Identify your niche purpose
Module 3: Building your Personal Brand: Steps 6-10
Module Objective
Dress
Body language and behaviour
Voice
Get your name, job title, logo and strapline right
Check out your competitors to gain sustainable competitive advantage in your niche market
Be able to explain briefly and concisely what you do and offer
Tell your story
Module 4: Getting your message out there
Module Objective
First things first: a captivating website
Get all your social media platforms up and running, ready for marketing Brand YOU
LinkedIn
Facebook
Twitter
Start marketing Brand YOU
Look out for speaking events
Look out for writing opportunities
Nurture Brand YOU – continuously
End of Course Assessment
Take the End of Course Assessment and get rewarded with your Accredited Certificate