SMM is the use of online social media platforms and websites to promote a product or service. It is a process and strategy for encouraging and gaining website traffic to your site or for gaining attention.
Most social marketing programmes and strategies are based on social media marketers creating multimedia content that attracts interest and sparks conversations about them and their business and brand and encourages readers and listeners to share the content with their social networks.
The SMM Course from Enjoy Online Courses will help you engage with your new-found social contacts and deliver your brand and marketing message in an attractive and interesting way, so that your contacts and their friends and families may eventually buy what you have to offer on your website.
Career Development
The growth of Social Media Marketing is now the new norm as legacy channels subside. Becoming a Social Media Marketer is an essential part of the modern workplace and as a Social Media Marketing expert you can expect to earn $70k++.
Course Review
The Social Media and Marketing Course from Enjoy Online Courses is a clear and exciting course, which showed me how to reach and retain more customers, within a defined budget. It works! Highly recommended!
Course Outline
Introduction
Welcome to Enjoy Online Courses and our course on Social Media Marketing.
Critical learning factors underpinning this high quality accredited course
Cognitive Processes
Metacognitive Processes
Mindfulness
Module 1: Key Reflections on Social Media Marketing
Module Objective
So, what is Social Media Marketing?
What’s in it for you?
Solid relationship-building with customers
You can reach a bigger and wider audience than traditional marketing
A personal touch that other marketing methods cannot match
You can run low-cost targeted social ads providing real-time results
Drawbacks of, and risks to, successful SMM
Module 2: The Main Players
Module Objective
Algorithms
Choosing Your Social Networks
Facebook
Twitter
LinkedIn
Instagram
Top Tips for success
Pinterest
Module 3: You and Your Attributes
Module Objective
Your writing skills
Promote your brand at all times
Communicate effectively
Be creative
Research your intended SMM platforms
Make the right decision about the platform(s) to use
Become Mindful
Know and understand the technology and terminology
Get to grips with the analytics
Be realistic
Become reflective
Become detail-oriented
Learn about SEO (Search Engine Optimisation)
Create your SMM vision, values and goals
Understand the need to prioritise your strategies
Build your community
Build relationships with others who count
Understand and utilise the Pareto Principle
Nurture resilience
Network with successful, resilient SMM people
Become a good organiser and time manager
The customer is king/queen
Photographic/ infographic skills
Your SMM strategy
Module 4: Your SMM strategy
Module Objective
Identify and prioritise the marketing goals you need to achieve
Set your marketing objectives
Explore the different social media platforms
Identify buyer personas and use them
Decide on your budget and resources, and then choose your platform(s)
Research Your Competition
Set your content approach
Employ analytics frequently
End of Course Assessment
Take the End of Course Assessment and get rewarded with your Accredited Certificate